Our story

Lullaby Run began after our first few times travelling around Asia independently, and as we developed and grew into a stronger sense of personal style. We love how fashion around Asia combines classic styles with individual creativity and personality, moving with ever-changing times while still anchoring on timeless sensibilities and familiarity. We see it all around when we travel, and we wanted to see more of it for ourselves here in the Philippines. This is how we started and now continue to operate from our hometown in Manila.

All our pieces are brought to life under our creative direction in line with our distinct Lullaby Run aesthetic. We believe in creating the right products as much as we do in shaping the intangibles of feeling and experience. As we continue to grow with each season, we hope we can keep offering new and thoughtful things that bring joy with every Lullaby Run bag.

Our principles

We do what others don't

We started this because we wanted something ourselves that we couldn't find, because no one else was doing it. We continue to keep operating from this mindset to bring fresh perspectives and distinct energy into every new season, and refuse to oversaturate your space. That means we produce in small batches and move on when we feel the time is right.

We are serious about your joy

We want to create that feeling of a truly special purchase. It's important to us that we give you accessible genuine leather products, and that we also give you a brand you can be excited about. Beyond our bags themselves, we are committed to creating thoughtful experiences that you deserve.

We are always learning

We're still relatively new, and we've been doing this alone. We wanted to be perfect yesterday, but the most we can do is keep trying harder from today. We love feedback - please let us know directly the good, the bad, and everything in between. We're always listening so we can keep improving.

Our promise

We always endeavor to go above and beyond in shaping your experience with Lullaby Run. Once we receive finished bags here onhand, we do 1-2 rounds of our own personal quality control. We separate stocks with issues (even if they are often minor) and only send out items that pass our standards. Every order includes a personal handwritten touch from the founder; most orders are fully prepared and packed by her as well. When everything is ready, we always send out our bags with love, care, and hope that they'll get to you safely for you to enjoy.