Lullaby Run began after our first few times travelling around Asia independently, and as we developed and grew into a stronger sense of personal style. We love how fashion around Asia combines classic styles with individual creativity and personality, moving with ever-changing times while still anchoring on timeless sensibilities and familiarity. We see it all around when we travel, and we wanted to see more of it here in the Philippines. This is how we started and now continue to operate from our hometown in Manila.

All our pieces are brought to life under our creative direction in line with our distinct Lullaby Run aesthetic, with each piece either personally designed by us, or by our manufacturing design team following our detailing and direction. Our bags are crafted in China, where we have found deep experience working with these types of leather goods, wide ranges of design possibilities (like our custom colorways), and all with options to do production in small batches. This is how we ended up with our manufacturer to get started.

We always endeavor to go above and beyond in shaping your experience with Lullaby Run. Once we receive finished bags here onhand, we do 1-2 rounds of our own personal quality control. We separate stocks with issues (even if they are often minor) and only send out items that pass our standards. Every order includes a personal handwritten touch from the founder; most orders are fully prepared and packed by her as well. When everything is ready, we always send out our bags with love, care, and hope that they'll get to you safely for you to enjoy.